Go for it!
One culture change to go, please! In 2016, Deutsche Telekom merged their up ‘til then static intranet with the internal social network. The result is the new social collaboration platform ‘you and me’. Our job: To inspire various internal target groups to participate in ‘you and me’ by means of a comprehensive campaign.
Go for it!’: That claim was the basis of our launch campaign. We developed five motifs to call the employees’ attention to this new kind of cooperation in a humorous and exaggerated way. Those motifs where used online and offline: at ‘you and me’, on posters, in information cards and leaflets. Furthermore, we designed a fully equipped mobile booth and supported the campaign with editorial contributions and a supplement in the employee magazine. To adapt it internationally, we also compiled special country bundles. The new social intranet, which already won numerous prizes, enables a better knowledge transfer, stronger participation and an open dialogue at eye level.